Off the Label: The Real Stories Behind Building a Brand

About this event

This is a panel discussion for startup founders and business owners.

Every brand has a story—and plenty of lessons that never make it onto the label. Join moderator Marcus Vogel, Executive Director, Commercial and Investment Bank, J.P. Morgan, for a candid conversation with San Diego natural products founders Emily Griffith of ’Lil Bucks, Susan Buckwalter Hartman of Recoup Beverage, and Robert Broome of Mooski. Part of Startup Week, this panel will go beyond the highlight reel to explore the wins, wrong turns, and pivotal decisions that shaped their journeys. Hear what these founders wish they’d known sooner, what they’d do differently, and what they’ve learned about building a brand. Whether you’re exploring a product idea, growing an emerging brand, or simply curious about the people behind natural products, join us for honest stories and practical insights. Stay afterward for a reception hosted by Mintz and connect with fellow attendees.

Organizer: Naturally San Diego. Listing source: Eventship. Listing checked Oct 28, 2026. Check the organizer’s page for current availability and any changes.