Regulated retail

Cannabis Retail Intelligence

Synthetic data

Multi-location sales, margin, inventory return, customer quality, and assortment health.

Fictional businesses · July 2023–June 2026Explore all nine demos →
Explore the synthetic data

2,304 synthetic observations · July 2023–June 2026

Gross margin

48.5%

No comparable prior period

Average basket

$57.31

No comparable prior period

Annualized GMROI

3.88x

No comparable prior period

Sell-through

75.9%

No comparable prior period

Repeat customer rate

56.3%

No comparable prior period

Performance trend

Sales and gross margin

3 years
Sales and gross marginMonthly Net sales on the left axis and Gross margin on the right axis. Values are synthetic. Focus or hover a point for both measures. $00.0%$73,52613.9%$147K27.7%$221K41.6%$294K55.5% July 2023 · Net sales: $200K · Gross margin: 49.5%August 2023 · Net sales: $188K · Gross margin: 48.3%September 2023 · Net sales: $181K · Gross margin: 48.8%October 2023 · Net sales: $175K · Gross margin: 48.1%November 2023 · Net sales: $194K · Gross margin: 48.8%December 2023 · Net sales: $195K · Gross margin: 48.2%January 2024 · Net sales: $182K · Gross margin: 48.5%February 2024 · Net sales: $195K · Gross margin: 48.1%March 2024 · Net sales: $201K · Gross margin: 49.2%April 2024 · Net sales: $177K · Gross margin: 48.1%May 2024 · Net sales: $220K · Gross margin: 48.8%June 2024 · Net sales: $218K · Gross margin: 48.0%July 2024 · Net sales: $214K · Gross margin: 48.6%August 2024 · Net sales: $205K · Gross margin: 48.8%September 2024 · Net sales: $200K · Gross margin: 48.4%October 2024 · Net sales: $189K · Gross margin: 48.5%November 2024 · Net sales: $212K · Gross margin: 48.2%December 2024 · Net sales: $214K · Gross margin: 47.9%January 2025 · Net sales: $202K · Gross margin: 47.9%February 2025 · Net sales: $207K · Gross margin: 48.8%March 2025 · Net sales: $221K · Gross margin: 48.4%April 2025 · Net sales: $235K · Gross margin: 49.3%May 2025 · Net sales: $244K · Gross margin: 48.2%June 2025 · Net sales: $237K · Gross margin: 48.2%July 2025 · Net sales: $235K · Gross margin: 48.2%August 2025 · Net sales: $226K · Gross margin: 49.3%September 2025 · Net sales: $221K · Gross margin: 48.8%October 2025 · Net sales: $211K · Gross margin: 48.1%November 2025 · Net sales: $261K · Gross margin: 47.7%December 2025 · Net sales: $232K · Gross margin: 48.3%January 2026 · Net sales: $218K · Gross margin: 48.2%February 2026 · Net sales: $233K · Gross margin: 48.8%March 2026 · Net sales: $244K · Gross margin: 48.1%April 2026 · Net sales: $252K · Gross margin: 48.9%May 2026 · Net sales: $261K · Gross margin: 49.5%June 2026 · Net sales: $263K · Gross margin: 48.3% Jul 23Dec 23May 24Oct 24Mar 25Aug 25Jan 26Jun 26
Net sales · left axisGross margin · right axis
View monthly values
Synthetic monthly values for the selected filters
MonthNet salesGross margin
July 2023$200K49.5%
August 2023$188K48.3%
September 2023$181K48.8%
October 2023$175K48.1%
November 2023$194K48.8%
December 2023$195K48.2%
January 2024$182K48.5%
February 2024$195K48.1%
March 2024$201K49.2%
April 2024$177K48.1%
May 2024$220K48.8%
June 2024$218K48.0%
July 2024$214K48.6%
August 2024$205K48.8%
September 2024$200K48.4%
October 2024$189K48.5%
November 2024$212K48.2%
December 2024$214K47.9%
January 2025$202K47.9%
February 2025$207K48.8%
March 2025$221K48.4%
April 2025$235K49.3%
May 2025$244K48.2%
June 2025$237K48.2%
July 2025$235K48.2%
August 2025$226K49.3%
September 2025$221K48.8%
October 2025$211K48.1%
November 2025$261K47.7%
December 2025$232K48.3%
January 2026$218K48.2%
February 2026$233K48.8%
March 2026$244K48.1%
April 2026$252K48.9%
May 2026$261K49.5%
June 2026$263K48.3%

Mix analysis

Performance by channel

Channel mixLoyalty offers: $2MDelivery: $2MPickup: $2MIn-store: $2M4 channelsSynthetic data
  • Loyalty offers$2M
  • Delivery$2M
  • Pickup$2M
  • In-store$2M

Category comparison

Category contribution

Edibles$2M
Vapes$2M
Pre-rolls$2M
Flower$2M

Decision signals

Where to look next

  • 01

    Leading category

    Edibles$2M in net sales
  • 02

    Strongest market

    Chula Vista$2M in net sales
  • 03

    Leading channel

    Loyalty offers$2M in net sales

Market scorecard

Operating performance by market

2,304 observations
All figures represent fictional businesses and synthetic data.
MarketNet salesGross marginAverage basketAnnualized GMROISell-throughRepeat customer rate
Chula Vista$2M48.6%$57.463.88x76.2%56.4%
Encinitas$2M48.6%$57.743.87x76.3%56.7%
Oceanside$2M48.5%$57.413.91x75.8%56.3%
North Park$2M48.2%$56.533.89x75.3%55.7%
Metric definitions and comparison method

Every figure is calculated from synthetic observations. The comparison uses an equally long preceding period with the same segment, market, and channel filters. A comparison is unavailable when the sample does not contain a complete prior period.

Net sales
Total net sales for the selected observations.
Gross margin
Total gross profit ÷ total net sales. Calculated from the combined underlying values, not an average of row-level ratios.
Average basket
Total net sales ÷ total transactions. Calculated from the combined underlying values, not an average of row-level ratios.
Annualized GMROI
(Total gross profit ÷ total inventory cost) × 12. Calculated from the combined underlying values, not an average of row-level ratios.
Sell-through
Total units sold ÷ total units received. Calculated from the combined underlying values, not an average of row-level ratios.
Repeat customer rate
Total repeat transactions ÷ total transactions. Calculated from the combined underlying values, not an average of row-level ratios.

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Execution Associates · Fictional businesses and synthetic data for demonstration only.