2,304 synthetic observations · July 2023–June 2026
Net sales
$8M
No comparable prior period
Gross margin
48.5%
No comparable prior period
Average basket
$57.31
No comparable prior period
Annualized GMROI
3.88x
No comparable prior period
Sell-through
75.9%
No comparable prior period
Repeat customer rate
56.3%
No comparable prior period
Performance trend
Sales and gross margin
3 years
Net sales · left axisGross margin · right axis
View monthly values
Synthetic monthly values for the selected filters
Month
Net sales
Gross margin
July 2023
$200K
49.5%
August 2023
$188K
48.3%
September 2023
$181K
48.8%
October 2023
$175K
48.1%
November 2023
$194K
48.8%
December 2023
$195K
48.2%
January 2024
$182K
48.5%
February 2024
$195K
48.1%
March 2024
$201K
49.2%
April 2024
$177K
48.1%
May 2024
$220K
48.8%
June 2024
$218K
48.0%
July 2024
$214K
48.6%
August 2024
$205K
48.8%
September 2024
$200K
48.4%
October 2024
$189K
48.5%
November 2024
$212K
48.2%
December 2024
$214K
47.9%
January 2025
$202K
47.9%
February 2025
$207K
48.8%
March 2025
$221K
48.4%
April 2025
$235K
49.3%
May 2025
$244K
48.2%
June 2025
$237K
48.2%
July 2025
$235K
48.2%
August 2025
$226K
49.3%
September 2025
$221K
48.8%
October 2025
$211K
48.1%
November 2025
$261K
47.7%
December 2025
$232K
48.3%
January 2026
$218K
48.2%
February 2026
$233K
48.8%
March 2026
$244K
48.1%
April 2026
$252K
48.9%
May 2026
$261K
49.5%
June 2026
$263K
48.3%
Mix analysis
Performance by channel
Loyalty offers$2M
Delivery$2M
Pickup$2M
In-store$2M
Category comparison
Category contribution
Edibles$2M
Vapes$2M
Pre-rolls$2M
Flower$2M
Decision signals
Where to look next
01
Leading category
Edibles$2M in net sales
02
Strongest market
Chula Vista$2M in net sales
03
Leading channel
Loyalty offers$2M in net sales
Market scorecard
Operating performance by market
2,304 observations
All figures represent fictional businesses and synthetic data.
Market
Net sales
Gross margin
Average basket
Annualized GMROI
Sell-through
Repeat customer rate
Chula Vista
$2M
48.6%
$57.46
3.88x
76.2%
56.4%
Encinitas
$2M
48.6%
$57.74
3.87x
76.3%
56.7%
Oceanside
$2M
48.5%
$57.41
3.91x
75.8%
56.3%
North Park
$2M
48.2%
$56.53
3.89x
75.3%
55.7%
Metric definitions and comparison method
Every figure is calculated from synthetic observations. The comparison uses an equally long preceding period with the same segment, market, and channel filters. A comparison is unavailable when the sample does not contain a complete prior period.
Net sales
Total net sales for the selected observations.
Gross margin
Total gross profit ÷ total net sales. Calculated from the combined underlying values, not an average of row-level ratios.
Average basket
Total net sales ÷ total transactions. Calculated from the combined underlying values, not an average of row-level ratios.
Annualized GMROI
(Total gross profit ÷ total inventory cost) × 12. Calculated from the combined underlying values, not an average of row-level ratios.
Sell-through
Total units sold ÷ total units received. Calculated from the combined underlying values, not an average of row-level ratios.
Repeat customer rate
Total repeat transactions ÷ total transactions. Calculated from the combined underlying values, not an average of row-level ratios.
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