Net revenue
$70MNo comparable prior period
Consumer packaged goods
CPG Growth & Forecasting
Sell-in, margin, trade spend, forecast accuracy, and inventory coverage across product lines.
Fictional businesses · July 2023–June 2026Explore all nine demos →
2,304 synthetic observations · July 2023–June 2026
Gross margin
39.8%No comparable prior period
Units sold
9MNo comparable prior period
Trade spend
13.5%No comparable prior period
Forecast accuracy
89.7%No comparable prior period
Weeks of supply
4.7No comparable prior period
Performance trend
Revenue and gross margin
Net revenue · left axisGross margin · right axis
View monthly values
| Month | Net revenue | Gross margin |
|---|---|---|
| July 2023 | $2M | 40.1% |
| August 2023 | $2M | 41.1% |
| September 2023 | $2M | 40.2% |
| October 2023 | $2M | 40.0% |
| November 2023 | $2M | 39.7% |
| December 2023 | $2M | 38.8% |
| January 2024 | $2M | 40.2% |
| February 2024 | $2M | 39.6% |
| March 2024 | $2M | 39.3% |
| April 2024 | $2M | 39.2% |
| May 2024 | $2M | 39.9% |
| June 2024 | $2M | 39.8% |
| July 2024 | $2M | 39.4% |
| August 2024 | $2M | 39.5% |
| September 2024 | $2M | 40.1% |
| October 2024 | $2M | 39.6% |
| November 2024 | $2M | 40.0% |
| December 2024 | $2M | 39.5% |
| January 2025 | $2M | 39.4% |
| February 2025 | $2M | 39.3% |
| March 2025 | $2M | 39.5% |
| April 2025 | $2M | 39.8% |
| May 2025 | $2M | 40.2% |
| June 2025 | $2M | 41.6% |
| July 2025 | $2M | 39.1% |
| August 2025 | $2M | 40.8% |
| September 2025 | $2M | 39.6% |
| October 2025 | $2M | 41.3% |
| November 2025 | $2M | 39.7% |
| December 2025 | $2M | 39.1% |
| January 2026 | $2M | 39.2% |
| February 2026 | $2M | 41.3% |
| March 2026 | $2M | 38.4% |
| April 2026 | $2M | 40.3% |
| May 2026 | $2M | 38.0% |
| June 2026 | $2M | 40.1% |
Mix analysis
Performance by channel
- Direct-to-consumer$20M
- Marketplace$18M
- Mass retail$17M
- Grocery$15M
Product line comparison
Product-line performance
Decision signals
Where to look next
- 01
Leading product line
Household$20M in net revenue - 02
Strongest market
Northeast$20M in net revenue - 03
Leading channel
Direct-to-consumer$20M in net revenue
Market scorecard
Operating performance by market
| Market | Net revenue | Gross margin | Units sold | Trade spend | Forecast accuracy | Weeks of supply |
|---|---|---|---|---|---|---|
| Northeast | $20M | 39.8% | 2M | 13.5% | 89.6% | 4.7 |
| Midwest | $18M | 39.9% | 2M | 13.5% | 89.5% | 4.8 |
| Southwest | $17M | 39.8% | 2M | 13.5% | 89.6% | 4.7 |
| West | $15M | 39.7% | 2M | 13.5% | 89.8% | 4.6 |
Metric definitions and comparison method
Every figure is calculated from synthetic observations. The comparison uses an equally long preceding period with the same segment, market, and channel filters. A comparison is unavailable when the sample does not contain a complete prior period.
- Net revenue
- Total net revenue for the selected observations.
- Gross margin
- Total gross profit ÷ total net revenue. Calculated from the combined underlying values, not an average of row-level ratios.
- Units sold
- Total units for the selected observations.
- Trade spend
- Total trade spend ÷ total gross revenue. Calculated from the combined underlying values, not an average of row-level ratios.
- Forecast accuracy
- 1 − (Total forecast error ÷ total net revenue). Calculated from the combined underlying values, not an average of row-level ratios.
- Weeks of supply
- (Total inventory units ÷ total units) × 4.345. Calculated from the combined underlying values, not an average of row-level ratios.
Your data. Your platform.
Make this useful for your business.
Connect reliable data, define the measures, and put the right view in front of your team or each client.
Execution Associates · Fictional businesses and synthetic data for demonstration only.