Net revenue
$96MNo comparable prior period
Digital commerce
E-commerce Profitability
Conversion, order economics, acquisition cost, retention, and contribution margin across storefront channels.
Fictional businesses · July 2023–June 2026Explore all nine demos →
2,304 synthetic observations · July 2023–June 2026
Conversion rate
3.4%No comparable prior period
Average order value
$126.70No comparable prior period
Customer acquisition cost
$51.09No comparable prior period
Repeat purchase rate
32.6%No comparable prior period
Contribution margin
32.3%No comparable prior period
Performance trend
Revenue and contribution margin
Net revenue · left axisContribution margin · right axis
View monthly values
| Month | Net revenue | Contribution margin |
|---|---|---|
| July 2023 | $3M | 33.9% |
| August 2023 | $2M | 33.0% |
| September 2023 | $2M | 32.5% |
| October 2023 | $2M | 32.8% |
| November 2023 | $2M | 31.8% |
| December 2023 | $2M | 31.8% |
| January 2024 | $2M | 31.7% |
| February 2024 | $2M | 32.9% |
| March 2024 | $2M | 33.2% |
| April 2024 | $2M | 32.5% |
| May 2024 | $3M | 32.0% |
| June 2024 | $3M | 32.3% |
| July 2024 | $3M | 32.1% |
| August 2024 | $3M | 31.5% |
| September 2024 | $3M | 32.9% |
| October 2024 | $2M | 31.8% |
| November 2024 | $3M | 33.4% |
| December 2024 | $3M | 32.7% |
| January 2025 | $2M | 33.1% |
| February 2025 | $3M | 32.2% |
| March 2025 | $3M | 32.8% |
| April 2025 | $3M | 32.0% |
| May 2025 | $3M | 32.1% |
| June 2025 | $3M | 34.1% |
| July 2025 | $3M | 32.6% |
| August 2025 | $3M | 33.2% |
| September 2025 | $3M | 32.6% |
| October 2025 | $3M | 31.6% |
| November 2025 | $3M | 31.5% |
| December 2025 | $3M | 31.1% |
| January 2026 | $2M | 30.7% |
| February 2026 | $3M | 32.3% |
| March 2026 | $3M | 31.5% |
| April 2026 | $3M | 31.4% |
| May 2026 | $3M | 30.9% |
| June 2026 | $3M | 32.2% |
Mix analysis
Performance by channel
- Marketplace$27M
- Paid Search$25M
- Paid Social$23M
- Direct$21M
Department comparison
Department profitability
Decision signals
Where to look next
- 01
Leading department
Subscriptions$33M in net revenue - 02
Strongest market
Australia$26M in net revenue - 03
Leading channel
Marketplace$27M in net revenue
Market scorecard
Operating performance by market
| Market | Net revenue | Conversion rate | Average order value | Customer acquisition cost | Repeat purchase rate | Contribution margin |
|---|---|---|---|---|---|---|
| Australia | $26M | 3.3% | $126.44 | $50.65 | 33.0% | 32.2% |
| United Kingdom | $25M | 3.4% | $127.85 | $51.83 | 32.1% | 32.8% |
| Canada | $23M | 3.4% | $126.48 | $51.24 | 32.6% | 32.3% |
| United States | $21M | 3.4% | $125.91 | $50.58 | 32.6% | 31.9% |
Metric definitions and comparison method
Every figure is calculated from synthetic observations. The comparison uses an equally long preceding period with the same segment, market, and channel filters. A comparison is unavailable when the sample does not contain a complete prior period.
- Net revenue
- Total net revenue for the selected observations.
- Conversion rate
- Total orders ÷ total sessions. Calculated from the combined underlying values, not an average of row-level ratios.
- Average order value
- Total net revenue ÷ total orders. Calculated from the combined underlying values, not an average of row-level ratios.
- Customer acquisition cost
- Total marketing spend ÷ total new customers. Calculated from the combined underlying values, not an average of row-level ratios.
- Repeat purchase rate
- Total repeat orders ÷ total orders. Calculated from the combined underlying values, not an average of row-level ratios.
- Contribution margin
- Total contribution profit ÷ total net revenue. Calculated from the combined underlying values, not an average of row-level ratios.
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Execution Associates · Fictional businesses and synthetic data for demonstration only.