Registrations
27,467No comparable prior period
Experiential marketing
Event Marketing Impact
Registration, attendance, sponsor economics, influenced pipeline, and event return by format and market.
Fictional businesses · July 2023–June 2026Explore all nine demos →
2,304 synthetic observations · July 2023–June 2026
Attendance rate
76.7%No comparable prior period
Cost per attendee
$400.63No comparable prior period
Sponsor revenue
$5MNo comparable prior period
Pipeline influenced
$37MNo comparable prior period
Event ROI
42.0%No comparable prior period
Performance trend
Influenced pipeline and sponsor revenue
Pipeline influenced · left axisSponsor revenue · right axis
View monthly values
| Month | Pipeline influenced | Sponsor revenue |
|---|---|---|
| July 2023 | $841K | $129K |
| August 2023 | $881K | $134K |
| September 2023 | $826K | $135K |
| October 2023 | $873K | $144K |
| November 2023 | $930K | $144K |
| December 2023 | $804K | $117K |
| January 2024 | $904K | $148K |
| February 2024 | $896K | $139K |
| March 2024 | $999K | $151K |
| April 2024 | $792K | $131K |
| May 2024 | $1M | $150K |
| June 2024 | $1M | $147K |
| July 2024 | $1M | $143K |
| August 2024 | $1M | $144K |
| September 2024 | $958K | $147K |
| October 2024 | $842K | $131K |
| November 2024 | $978K | $137K |
| December 2024 | $1M | $149K |
| January 2025 | $963K | $145K |
| February 2025 | $953K | $136K |
| March 2025 | $1M | $146K |
| April 2025 | $1M | $150K |
| May 2025 | $1M | $151K |
| June 2025 | $1M | $159K |
| July 2025 | $1M | $150K |
| August 2025 | $1M | $156K |
| September 2025 | $920K | $132K |
| October 2025 | $924K | $133K |
| November 2025 | $1M | $147K |
| December 2025 | $1M | $143K |
| January 2026 | $1M | $153K |
| February 2026 | $1M | $154K |
| March 2026 | $1M | $160K |
| April 2026 | $1M | $162K |
| May 2026 | $1M | $171K |
| June 2026 | $1M | $153K |
Mix analysis
Performance by channel
- Community$10M
- Paid Social$10M
- Email$9M
- Partner$8M
Event format comparison
Impact by event format
Decision signals
Where to look next
- 01
Leading event format
Executive dinners$11M in pipeline influenced - 02
Strongest market
Phoenix$10M in pipeline influenced - 03
Leading channel
Community$10M in pipeline influenced
Market scorecard
Operating performance by market
| Market | Registrations | Attendance rate | Cost per attendee | Sponsor revenue | Pipeline influenced | Event ROI |
|---|---|---|---|---|---|---|
| Phoenix | 7,731 | 76.6% | $367.19 | $1M | $10M | 49.8% |
| San Diego | 7,102 | 76.9% | $390.62 | $1M | $10M | 45.5% |
| Orange County | 6,621 | 76.2% | $412.61 | $1M | $9M | 34.9% |
| Los Angeles | 6,013 | 77.3% | $441.95 | $1M | $8M | 37.5% |
Metric definitions and comparison method
Every figure is calculated from synthetic observations. The comparison uses an equally long preceding period with the same segment, market, and channel filters. A comparison is unavailable when the sample does not contain a complete prior period.
- Registrations
- Total registrations for the selected observations.
- Attendance rate
- Total attendees ÷ total registrations. Calculated from the combined underlying values, not an average of row-level ratios.
- Cost per attendee
- Total event spend ÷ total attendees. Calculated from the combined underlying values, not an average of row-level ratios.
- Sponsor revenue
- Total sponsor revenue for the selected observations.
- Pipeline influenced
- Total pipeline for the selected observations.
- Event ROI
- (Total return value ÷ total event spend) − 1. Calculated from the combined underlying values, not an average of row-level ratios.
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Execution Associates · Fictional businesses and synthetic data for demonstration only.