Qualified leads
14,409No comparable prior period
Lead-to-job intelligence
Home Services Operations
Lead quality, appointments, close rate, booked revenue, and gross margin by service line and territory.
Fictional businesses · July 2023–June 2026Explore all nine demos →
2,304 synthetic observations · July 2023–June 2026
Appointment set rate
76.5%No comparable prior period
Close rate
41.6%No comparable prior period
Booked revenue
$113MNo comparable prior period
Revenue per lead
$7,835No comparable prior period
Job gross margin
38.8%No comparable prior period
Performance trend
Booked revenue and lead volume
Booked revenue · left axisQualified leads · right axis
View monthly values
| Month | Booked revenue | Qualified leads |
|---|---|---|
| July 2023 | $3M | 368 |
| August 2023 | $3M | 351 |
| September 2023 | $3M | 337 |
| October 2023 | $2M | 322 |
| November 2023 | $3M | 357 |
| December 2023 | $3M | 362 |
| January 2024 | $3M | 330 |
| February 2024 | $3M | 353 |
| March 2024 | $3M | 373 |
| April 2024 | $2M | 332 |
| May 2024 | $3M | 408 |
| June 2024 | $3M | 421 |
| July 2024 | $3M | 403 |
| August 2024 | $3M | 379 |
| September 2024 | $3M | 368 |
| October 2024 | $3M | 357 |
| November 2024 | $3M | 402 |
| December 2024 | $3M | 394 |
| January 2025 | $3M | 373 |
| February 2025 | $3M | 395 |
| March 2025 | $3M | 411 |
| April 2025 | $3M | 425 |
| May 2025 | $3M | 439 |
| June 2025 | $3M | 452 |
| July 2025 | $4M | 442 |
| August 2025 | $3M | 433 |
| September 2025 | $3M | 402 |
| October 2025 | $3M | 388 |
| November 2025 | $4M | 482 |
| December 2025 | $4M | 431 |
| January 2026 | $3M | 397 |
| February 2026 | $3M | 417 |
| March 2026 | $4M | 449 |
| April 2026 | $4M | 474 |
| May 2026 | $4M | 491 |
| June 2026 | $4M | 496 |
Mix analysis
Performance by channel
- Organic$31M
- Referral$30M
- Local Services Ads$28M
- Paid Search$24M
Service line comparison
Service-line production
Decision signals
Where to look next
- 01
Leading service line
Solar$38M in booked revenue - 02
Strongest market
San Diego$31M in booked revenue - 03
Leading channel
Organic$31M in booked revenue
Market scorecard
Operating performance by market
| Market | Qualified leads | Appointment set rate | Close rate | Booked revenue | Revenue per lead | Job gross margin |
|---|---|---|---|---|---|---|
| San Diego | 4,020 | 76.0% | 41.1% | $31M | $7,699 | 38.8% |
| Inland Empire | 3,733 | 76.8% | 41.8% | $29M | $7,834 | 38.7% |
| Orange County | 3,478 | 76.8% | 41.8% | $28M | $7,938 | 38.8% |
| Los Angeles | 3,178 | 76.5% | 41.6% | $25M | $7,897 | 39.0% |
Metric definitions and comparison method
Every figure is calculated from synthetic observations. The comparison uses an equally long preceding period with the same segment, market, and channel filters. A comparison is unavailable when the sample does not contain a complete prior period.
- Qualified leads
- Total qualified leads for the selected observations.
- Appointment set rate
- Total appointments ÷ total qualified leads. Calculated from the combined underlying values, not an average of row-level ratios.
- Close rate
- Total sold jobs ÷ total appointments. Calculated from the combined underlying values, not an average of row-level ratios.
- Booked revenue
- Total booked revenue for the selected observations.
- Revenue per lead
- Total booked revenue ÷ total qualified leads. Calculated from the combined underlying values, not an average of row-level ratios.
- Job gross margin
- Total gross profit ÷ total booked revenue. Calculated from the combined underlying values, not an average of row-level ratios.
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Execution Associates · Fictional businesses and synthetic data for demonstration only.