Venue operations

Hospitality & Nightlife

Synthetic data

Sales, guest spend, seat productivity, labor, prime cost, and repeat behavior across dayparts and concepts.

Fictional businesses · July 2023–June 2026Explore all nine demos →
Explore the synthetic data

2,304 synthetic observations · July 2023–June 2026

RevPASH

$35.19

No comparable prior period

Average check

$83.06

No comparable prior period

Labor cost

31.0%

No comparable prior period

Prime cost

60.0%

No comparable prior period

Repeat guest rate

45.8%

No comparable prior period

Performance trend

Sales and prime cost

3 years
Sales and prime costMonthly Net sales on the left axis and Prime cost on the right axis. Values are synthetic. Focus or hover a point for both measures. $00.0%$1M17.3%$2M34.6%$4M51.9%$5M69.2% July 2023 · Net sales: $3M · Prime cost: 58.0%August 2023 · Net sales: $3M · Prime cost: 60.7%September 2023 · Net sales: $3M · Prime cost: 58.4%October 2023 · Net sales: $3M · Prime cost: 60.7%November 2023 · Net sales: $3M · Prime cost: 59.6%December 2023 · Net sales: $3M · Prime cost: 61.0%January 2024 · Net sales: $3M · Prime cost: 59.2%February 2024 · Net sales: $3M · Prime cost: 61.3%March 2024 · Net sales: $3M · Prime cost: 60.4%April 2024 · Net sales: $3M · Prime cost: 60.8%May 2024 · Net sales: $4M · Prime cost: 59.2%June 2024 · Net sales: $4M · Prime cost: 60.8%July 2024 · Net sales: $3M · Prime cost: 58.5%August 2024 · Net sales: $3M · Prime cost: 58.5%September 2024 · Net sales: $3M · Prime cost: 59.1%October 2024 · Net sales: $3M · Prime cost: 60.0%November 2024 · Net sales: $4M · Prime cost: 60.8%December 2024 · Net sales: $3M · Prime cost: 57.5%January 2025 · Net sales: $3M · Prime cost: 60.7%February 2025 · Net sales: $3M · Prime cost: 59.1%March 2025 · Net sales: $4M · Prime cost: 58.6%April 2025 · Net sales: $4M · Prime cost: 61.1%May 2025 · Net sales: $4M · Prime cost: 60.8%June 2025 · Net sales: $4M · Prime cost: 59.5%July 2025 · Net sales: $4M · Prime cost: 59.4%August 2025 · Net sales: $4M · Prime cost: 60.5%September 2025 · Net sales: $4M · Prime cost: 61.8%October 2025 · Net sales: $3M · Prime cost: 58.1%November 2025 · Net sales: $4M · Prime cost: 59.2%December 2025 · Net sales: $4M · Prime cost: 60.8%January 2026 · Net sales: $3M · Prime cost: 60.0%February 2026 · Net sales: $4M · Prime cost: 60.8%March 2026 · Net sales: $4M · Prime cost: 59.6%April 2026 · Net sales: $4M · Prime cost: 61.3%May 2026 · Net sales: $4M · Prime cost: 61.7%June 2026 · Net sales: $4M · Prime cost: 60.0% Jul 23Dec 23May 24Oct 24Mar 25Aug 25Jan 26Jun 26
Net sales · left axisPrime cost · right axis
View monthly values
Synthetic monthly values for the selected filters
MonthNet salesPrime cost
July 2023$3M58.0%
August 2023$3M60.7%
September 2023$3M58.4%
October 2023$3M60.7%
November 2023$3M59.6%
December 2023$3M61.0%
January 2024$3M59.2%
February 2024$3M61.3%
March 2024$3M60.4%
April 2024$3M60.8%
May 2024$4M59.2%
June 2024$4M60.8%
July 2024$3M58.5%
August 2024$3M58.5%
September 2024$3M59.1%
October 2024$3M60.0%
November 2024$4M60.8%
December 2024$3M57.5%
January 2025$3M60.7%
February 2025$3M59.1%
March 2025$4M58.6%
April 2025$4M61.1%
May 2025$4M60.8%
June 2025$4M59.5%
July 2025$4M59.4%
August 2025$4M60.5%
September 2025$4M61.8%
October 2025$3M58.1%
November 2025$4M59.2%
December 2025$4M60.8%
January 2026$3M60.0%
February 2026$4M60.8%
March 2026$4M59.6%
April 2026$4M61.3%
May 2026$4M61.7%
June 2026$4M60.0%

Mix analysis

Performance by channel

Channel mixPrivate booking: $37MPromoter: $33MReservations: $31MWalk-in: $28M4 channelsSynthetic data
  • Private booking$37M
  • Promoter$33M
  • Reservations$31M
  • Walk-in$28M

Concept comparison

Concept performance

Private events$50M
Nightclub$37M
Cocktail bar$26M
Restaurant$16M

Decision signals

Where to look next

  • 01

    Leading concept

    Private events$50M in net sales
  • 02

    Strongest market

    San Diego$36M in net sales
  • 03

    Leading channel

    Private booking$37M in net sales

Market scorecard

Operating performance by market

2,304 observations
All figures represent fictional businesses and synthetic data.
MarketNet salesRevPASHAverage checkLabor costPrime costRepeat guest rate
San Diego$36M$34.28$82.6630.8%59.7%45.1%
Newport Beach$33M$34.95$82.2330.7%59.4%45.6%
Fullerton$31M$36.22$83.9631.3%60.5%46.7%
Downtown LA$28M$35.53$83.5931.2%60.3%46.0%
Metric definitions and comparison method

Every figure is calculated from synthetic observations. The comparison uses an equally long preceding period with the same segment, market, and channel filters. A comparison is unavailable when the sample does not contain a complete prior period.

Net sales
Total net sales for the selected observations.
RevPASH
Total net sales ÷ total available seat hours. Calculated from the combined underlying values, not an average of row-level ratios.
Average check
Total net sales ÷ total guests. Calculated from the combined underlying values, not an average of row-level ratios.
Labor cost
Total labor cost ÷ total net sales. Calculated from the combined underlying values, not an average of row-level ratios.
Prime cost
Total prime cost ÷ total net sales. Calculated from the combined underlying values, not an average of row-level ratios.
Repeat guest rate
Total repeat guests ÷ total guests. Calculated from the combined underlying values, not an average of row-level ratios.

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Execution Associates · Fictional businesses and synthetic data for demonstration only.