Managed spend
$20MNo comparable prior period
Growth intelligence
Marketing Performance
Portfolio spend, attribution, pipeline, and channel efficiency across paid and owned media.
Fictional businesses · July 2023–June 2026Explore all nine demos →
2,304 synthetic observations · July 2023–June 2026
Attributed revenue
$72MNo comparable prior period
Blended ROAS
3.50xNo comparable prior period
Cost per acquisition
$7.95No comparable prior period
Lead conversion
30.7%No comparable prior period
Budget pacing
98.5%No comparable prior period
Performance trend
Revenue and media investment
Attributed revenue · left axisManaged spend · right axis
View monthly values
| Month | Attributed revenue | Managed spend |
|---|---|---|
| July 2023 | $2M | $507K |
| August 2023 | $2M | $492K |
| September 2023 | $2M | $477K |
| October 2023 | $2M | $461K |
| November 2023 | $2M | $500K |
| December 2023 | $2M | $517K |
| January 2024 | $2M | $486K |
| February 2024 | $2M | $504K |
| March 2024 | $2M | $539K |
| April 2024 | $2M | $468K |
| May 2024 | $2M | $580K |
| June 2024 | $2M | $583K |
| July 2024 | $2M | $581K |
| August 2024 | $2M | $549K |
| September 2024 | $2M | $529K |
| October 2024 | $2M | $511K |
| November 2024 | $2M | $558K |
| December 2024 | $2M | $564K |
| January 2025 | $2M | $527K |
| February 2025 | $2M | $549K |
| March 2025 | $2M | $586K |
| April 2025 | $2M | $626K |
| May 2025 | $2M | $637K |
| June 2025 | $2M | $638K |
| July 2025 | $2M | $609K |
| August 2025 | $2M | $596K |
| September 2025 | $2M | $567K |
| October 2025 | $2M | $545K |
| November 2025 | $2M | $693K |
| December 2025 | $2M | $627K |
| January 2026 | $2M | $580K |
| February 2026 | $2M | $601K |
| March 2026 | $2M | $655K |
| April 2026 | $2M | $682K |
| May 2026 | $2M | $673K |
| June 2026 | $2M | $689K |
Mix analysis
Performance by channel
- Email & CRM$20M
- Programmatic$19M
- Paid Social$17M
- Paid Search$15M
Objective comparison
Return by campaign objective
Decision signals
Where to look next
- 01
Leading objective
Brand awareness$21M in attributed revenue - 02
Strongest market
Phoenix$20M in attributed revenue - 03
Leading channel
Email & CRM$20M in attributed revenue
Market scorecard
Operating performance by market
| Market | Managed spend | Attributed revenue | Blended ROAS | Cost per acquisition | Lead conversion | Budget pacing |
|---|---|---|---|---|---|---|
| Phoenix | $6M | $20M | 3.52x | $7.73 | 30.9% | 98.4% |
| San Diego | $5M | $19M | 3.50x | $7.93 | 30.7% | 98.5% |
| Orange County | $5M | $17M | 3.47x | $8.25 | 30.5% | 98.7% |
| Los Angeles | $4M | $16M | 3.49x | $7.96 | 30.6% | 98.6% |
Metric definitions and comparison method
Every figure is calculated from synthetic observations. The comparison uses an equally long preceding period with the same segment, market, and channel filters. A comparison is unavailable when the sample does not contain a complete prior period.
- Managed spend
- Total spend for the selected observations.
- Attributed revenue
- Total revenue for the selected observations.
- Blended ROAS
- Total revenue ÷ total spend. Calculated from the combined underlying values, not an average of row-level ratios.
- Cost per acquisition
- Total spend ÷ total conversions. Calculated from the combined underlying values, not an average of row-level ratios.
- Lead conversion
- Total conversions ÷ total leads. Calculated from the combined underlying values, not an average of row-level ratios.
- Budget pacing
- Total spend ÷ total planned spend. Calculated from the combined underlying values, not an average of row-level ratios.
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Execution Associates · Fictional businesses and synthetic data for demonstration only.