Closed volume
$2BNo comparable prior period
Brokerage intelligence
Real Estate Pipeline
Lead conversion, listing performance, transaction velocity, commission income, and pipeline coverage.
Fictional businesses · July 2023–June 2026Explore all nine demos →
2,304 synthetic observations · July 2023–June 2026
Gross commission income
$44MNo comparable prior period
Lead-to-close rate
8.4%No comparable prior period
Average days to close
56 daysNo comparable prior period
Listing win rate
53.9%No comparable prior period
Weighted pipeline
$2BNo comparable prior period
Performance trend
Closed volume and weighted pipeline
Closed volume · left axisWeighted pipeline · right axis
View monthly values
| Month | Closed volume | Weighted pipeline |
|---|---|---|
| July 2023 | $42M | $50M |
| August 2023 | $37M | $45M |
| September 2023 | $36M | $43M |
| October 2023 | $37M | $43M |
| November 2023 | $39M | $46M |
| December 2023 | $37M | $45M |
| January 2024 | $36M | $43M |
| February 2024 | $37M | $45M |
| March 2024 | $43M | $52M |
| April 2024 | $33M | $40M |
| May 2024 | $44M | $53M |
| June 2024 | $47M | $56M |
| July 2024 | $43M | $52M |
| August 2024 | $44M | $52M |
| September 2024 | $41M | $49M |
| October 2024 | $39M | $46M |
| November 2024 | $42M | $50M |
| December 2024 | $44M | $52M |
| January 2025 | $40M | $47M |
| February 2025 | $41M | $50M |
| March 2025 | $43M | $53M |
| April 2025 | $47M | $57M |
| May 2025 | $48M | $57M |
| June 2025 | $50M | $59M |
| July 2025 | $45M | $55M |
| August 2025 | $46M | $55M |
| September 2025 | $43M | $50M |
| October 2025 | $42M | $50M |
| November 2025 | $54M | $65M |
| December 2025 | $47M | $57M |
| January 2026 | $44M | $53M |
| February 2026 | $50M | $59M |
| March 2026 | $45M | $55M |
| April 2026 | $44M | $56M |
| May 2026 | $58M | $68M |
| June 2026 | $58M | $67M |
Mix analysis
Performance by channel
- Open house$441M
- Paid Search$421M
- Portal$370M
- Sphere & referral$335M
Business line comparison
Volume by business line
Decision signals
Where to look next
- 01
Leading business line
Investment$633M in closed volume - 02
Strongest market
Palm Springs$445M in closed volume - 03
Leading channel
Open house$441M in closed volume
Market scorecard
Operating performance by market
| Market | Closed volume | Gross commission income | Lead-to-close rate | Average days to close | Listing win rate | Weighted pipeline |
|---|---|---|---|---|---|---|
| Palm Springs | $445M | $12M | 8.5% | 57 days | 54.2% | $531M |
| San Diego | $408M | $11M | 8.3% | 56 days | 53.8% | $490M |
| Orange County | $370M | $10M | 8.3% | 56 days | 53.5% | $441M |
| Los Angeles | $344M | $10M | 8.4% | 57 days | 53.9% | $413M |
Metric definitions and comparison method
Every figure is calculated from synthetic observations. The comparison uses an equally long preceding period with the same segment, market, and channel filters. A comparison is unavailable when the sample does not contain a complete prior period.
- Closed volume
- Total closed volume for the selected observations.
- Gross commission income
- Total gci for the selected observations.
- Lead-to-close rate
- Total closings ÷ total leads. Calculated from the combined underlying values, not an average of row-level ratios.
- Average days to close
- Total close day sum ÷ total closings. Calculated from the combined underlying values, not an average of row-level ratios.
- Listing win rate
- Total listings won ÷ total listing appointments. Calculated from the combined underlying values, not an average of row-level ratios.
- Weighted pipeline
- Total pipeline for the selected observations.
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Execution Associates · Fictional businesses and synthetic data for demonstration only.